Prego

The main feature of Prego’s revamped concept is the display of products in two large blocks. At the entrance to the store, large showcases densely accommodate the variety of models. The cement-coated bases make all the shoe colors stand out.

Inside the store, the walls act as an extensive focal point, where shoes and bags are emphasized.

The color palette of the materials transitions into shades of grey and black. The contemporary, stripped-down atmosphere is conveyed by glass, leather and cement.