Bob´s

The project goal was to modernize the first Bob´s unit – in Ipanema – remodeling it into a pocket concept store that integrates technology, sustainability, and contemporary design. The initiative aimed to reposition the brand in the market, optimizing services and delivery operations, and providing an agile, differentiated consumer experience while maintaining the chain’s tradition.

The objectives were achieved through the implementation of technological solutions such as self-service kiosks, automated lockers, and a milkshake-mix robot, reinforcing practicality, efficiency, and entertainment. The layout was designed to create clear and efficient circulation flows, separating self-service, order pickup, and delivery areas, reducing waiting times and streamlining the customer journey. The creative concept balances digital innovation with the brand’s heritage, highlighted by the backlit timeline running across the ceiling, connecting past and future.