conceptual projects, visual merchandising
2018
Alameda Campinas - Jardins - São Paulo
André Stefano
The new concept proposes a sophisticated, timeless patisserie style store with an industrial atmosphere.
The consumer is introduced to a new Ofner environment, which stands out for being disruptive to the old concept, and with retail design elements that enhance the quality and tradition of the products.
In addition to aesthetic innovation, the concept created by Estúdio Jacarandá provides solutions for a multifunctional operation. The store is also a coffee shop, a gelato parlor and a To-Go store.