Nutella – kiosk

Estúdio Jacarandá has created the world’s first official Nutella kiosk, which was launched at the beginning of 2015 in São Paulo.

The silhouette of the iconic Nutella jar was used to design the shop window, the totem, the visual communication and the stools with seats that reproduce the shape of the jar’s lid.

The four sides of the kiosk serve different functions, but all of them emphasize the quality of NUTELLA, which is sold there as a topping for bread and crepes.

At the front of the kiosk, where the display case in the shape of the NUTELLA jar is located, you can watch the preparation of the much-loved crepe.

On the right-hand side, customers can take pictures next to a giant jar, or look at the main NUTELLA ingredients in an illuminated display case.

Also noteworthy are the display cases outlined with light and the composition of white and red, the brand’s signature colors, harmoniously combined with the wood.

There is also the unmistakable three-dimensional NUTELLA logo resting on the countertop, where customers can taste the products while admiring the bustling Avenida Paulista.