

conceptual projects, visual merchandising
2014
Morumbi Shopping - São Paulo
Cezar Kirizawa
The design of this branch reinforces the inspiration of Mr. Bauducco’s kitchen by promoting the use of wood and rustic brick in the store, which is a grocery store and a café. The architectural project is complemented by the improvement of the lighting design, which provides a cozier environment and highlights the variety of products.
The visual merchandising solutions present the products in an Italian grocery store setting, using baskets, kitchen utensils and the old emporium scales.