Baked Potato

The new store concept for the traditional Baked Potato brand is promoting a major transformation at its points of sale.

The idea now is to bring an ambience linked to the new way of serving the baked potato: tastier and healthier options with a rustic, artisanal feel.

The change begins with the presentation of the ingredients that make up the dishes. The use of nobler utensils in the display case increases the perception of taste and encourages consumers to customize their choice.

The golden potato designed for the new brand inspires the architectural and visual merchandising project, which reinforces the atmosphere with elements such as pulleys, light fittings with wired structures and iron plumbing and metal shelves with bags that look like they came straight from the farm.