Visual merchandising is a key area of retail design and exists to present products in a creative and promotional way in stores. Projects can include specifying furniture, creating displays, setting the scene with thematic, sensory and decorative elements, planograms, sectorization, storytelling, focal points and window displays, visual communication, among others.
visual merchandising: impactful, enchanting and sensorial
Visual merchandising strategies allow the customer’s contact experience with the product mix to be visually impactful, enchanting and sensorial during their journey.
Scenographic solutions are not restricted to campaigns and seasonal actions, but are part of the mix of perennial elements of store architecture.
One of the main visual merchandising resources is what we call storytelling: spaces dedicated to transmitting content, ranging from the history of the brand to the manufacturing process or origin of the products.
The supports can be designed according to the concept of the store: panels with photographic images and text, composition with digital resources and memorabilia, among others.
unique visual merchandising features in the projects carried out by estúdio jacarandá
Our visual merchandising projects stand out for what they do best:
• The in-depth information about the products and the strategic design of their display while still at the concept creation stage.
• The perception that the product should be the protagonist in the project and, therefore, it is only logical that it should be present at the stage of presenting the 3D model to the client.
• We count on specialized professionals in our team with a significant track record in window display, visual merchandising and store design.