Natura Biome

Biome, Natura’s new brand committed to offering consumers a line of sustainable products, was the focus of this conceptual corner store-in-store project, located inside the Natura store on Oscar Freire Street in São Paulo.

The goal is to promote the new line of sustainable and organic products within an architectural look and feel designed to enhance the brand’s storytelling, which is built on the pillars of technology and nature.

The corner space was developed with custom furniture, accommodating a machine for fractioning bulk soap and shampoo bars, along with a panel featuring the logo—designed with topographic-inspired lines, derived from the brand’s visual identity concept. From this design, a layered light fixture unfolds, appearing to float above the compact space, reinforcing the organic aesthetic.

To explore other projects we have developed, visit our portfolio.