Kapeh Cosméticos

Kapeh’s concept store, created by Estúdio Jacarandá, presents its consumers with a full coffee experience in its products. All the cosmetics produced by the brand are based on green coffee grown on a farm in the interior of Minas Gerais, Brazil. The benefits of coffee and the history of the brand are conveyed to the consumer through a Storytelling panel at the entrance to the store.

The architectural concept looked to the origin of the product to create a contemporary store, but at the same time used materials such as copper, wood, jute and pink concrete, inspirations from traditional coffee farms.

The visual merchandising solutions reinforce this inspiration, especially in the Coffee Space, a store-in-store area dedicated to tasting the coffee grown for Kapeh.