Estação ampm

The aim of the project was to create a visual environment, with a range of furnishings and coverings, for a roadside convenience megastore, where the priority audience is truck drivers.

The project was key to enhancing the experience of drivers and truckers, who now perceive the environment as a refuge and a peaceful break between journeys. The environmental design was concerned with the user’s visual comfort through chromatic balance, in tones related to the earth and nature, in synergy with the furniture in woody patterns.

The project was carried out with the aim of being consistent with the concept developed, both in terms of its aesthetics and the materials and flows specified.

In this project, the brand’s proposal to serve the truck driver with comfort and care inspired the professionals to create a concept inspired by the countryside, which is the day-to-day picture of this business. The graphic design style of wood engraving was used to represent the panels depicting scenes from the countryside.