conceptual projects, visual identity, visual merchandising
2016
Shopping Iguatemi Esplanada - Sorocaba
Cezar Kirizawa
Estúdio Jacarandá has created a new concept in architecture and branding.
CrepeTown was born out of the owner’s desire to produce recipes for Belgian crepes and waffles. Her passion for New York inspired the design of the kiosk.
The visual identity of the NYC subway and the main icons of the Big Apple (Statue of Liberty, Brooklyn Bridge, the yellow taxis, etc.) gave rise to the design of the POS and graphic pieces, such as packaging and menus.
The kiosk space, which features cladding and elements similar to those in subway cars and stations, has showcases for displaying products for immediate consumption and grocery items.
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