The tropicalization (or nationalization) work collaborates with international companies that want to start their retail operations in Brazil.
retail architecture and project nationalization
In a world of globalization, companies are looking for opportunities to expand, always with a view to maintaining the identity and essence of the brand that connects them with their consumers.
But the fact is that each country has a specific culture and standards, as well as the availability of different materials, equipment, labor and construction methods.
At this point, having a firm specializing in retail architecture that works on the nationalization of projects is essential if the brand is to achieve its objectives and adapt to the location smoothly. And, above all, in a competitive way and with the look and feel it wants to convey.
key stages in the nationalization of architectural projects
Some of the key stages in the tropicalization of projects at Estúdio Jacarandá are:
• Concept analysis;
• Adapting the consumer journey, if necessary;
• Looking for similar domestic materials and equipment;
• Adapting the construction methodology;
• Inclusion of local standards;
• Selection of suppliers that serve the entire national territory.