Bob´s Conecta

L’atelier is a special brand of Ofner, which offers a range of special sweets and cakes for parties. The products are of very high quality, with a sophisticated design and sold exclusively in the store-in-store located in the Alameda Campinas store. After the brand’s recognized success, Ofner felt the need to expand the promotion and appreciation of L’atelier products to consumers in other units.

The solution developed was a piece of furniture for permanent visual merchandising. A compact corner was developed to present and sell the range of sweets, encouraging visitors to book a tasting session and place orders for parties, as well as allowing kits to be customized in small, sophisticated packages. The display is shaped to fit into small spaces in the stores and has a showcase with a drawer, as well as transparent domes that present the products as real jewels and enhance their exclusive design.

The action, which is present in several units, has expanded the promotion of the L’atelier brand to customers in other units. At the same time, it helped increase the perception of the Ofner brand’s sophistication.